Helping Marketers Tell Stellar Stories
The story of your product or service is unique. But sometimes you need help telling it.
Happy New Year! So, we’re back to work – having been “saved” from what the news portrayed as some Thelma and Louise type ride …
I’ve just returned from Content Marketing World New York – and boy did we ever have alot of fun. Many of the comments afterward …
Next week here in the United States, we celebrate Thanksgiving – a time for each of us to express gratitude for the bounty we …
For whatever reason, I seem to have been spending a lot of time lately reading and commenting on creative marketing strategies. From strategic positioning, …
There’s a scene in the movie Adaptation when Nicholas Cage – playing a screenwriter struggling with telling his story – is in Robert McKee’s …
Storytelling is as ancient as the campfire and as instinctive to our psychology as survival. Every inclusive and self-reliant tribe, group, and brand has …
Customers want discounts. And special deals. Free stuff and perks. We skip, ridiculously happy, out of the department store after receiving a cheap, scantily-filled …
I’m very privileged to be conducting a session for Content Marketing World next week. I’m excited, honored – and just generally tickled that I’ll …
There’s a pithy ditty that goes “All things change with time.” The flighty five words belie a more powerful core idea: that humans and …
My grandfather used to say something that’s been on my mind a lot recently. Whenever I got frustrated about anything – school, a …
So, there is a book and a teacher that has inspired my thinking quite substantially over the last two years. If you haven’t read …
I certainly don’t need to tell you that video is growing… We’re all well aware that video consumption on the internet is growing at …
