With this post, I’m officially re-launching The Mythic Marketer a little.. well… different. I hope you’ll consider subscribing. So, there is a book and a teacher that has inspired my thinking quite substantially over the last two years. If you haven’t read Youngme Moon’s book “Different” – I couldn’t advise you more strongly- you may want to stop experiencing this – and go experience that. It’s just a phenomenal book. For those of you that know me – you’ve heard me say something A LOT – which is: “differentiation means telling a different story – not the same one incrementally better”. I...
Move Images To Move Customers
posted by Robert Rose
Watch this post – or read it based on your preferred experience. I certainly don’t need to tell you that video is growing… We’re all well aware that video consumption on the internet is growing at an explosive rate. And, I’m sure you can find all kinds of statistics that show how compelling video is from a simple consumption standpoint. So, it’s not a question of whether there’s an audience there…. There is…. Rather – it’s quite the opposite. If we’re going to adopt video as a mechanism to move our marketing forward – then we must ask ourselves how can we stand out against the absolute mind...
What The Hell Is You...
posted by Robert Rose
I first landed in Los Angeles in 1987 (I was 21 years old). I had long hair, wore suit jackets with the sleeves pushed up, sometimes a bandana in my hair and little round John Lennon type shades. I played in numerous bands – most of them really bad – and lived my life toting around...
What’s Your 2012 Sto...
posted by Robert Rose
Happy New Year! So, what will be Your story in 2012? How about your business? Whether you are simply throwing 2012 wishes into your New Year’s fire, making resolutions, or putting the finishing touches on your 100 slide 2012 Go To Market Powerpoint – it’s all the same...
Your Story Isn’t Data Driven – It’s You Driven....
posted by Robert Rose
I’m speaking in April at a conference co-hosted by the Poynter Institute and PRNewswire called, “Creating Credible Content.” It’s a conference on Brand Journalism – and they asked me to write up a little abstract for the talk I’m going to give – and well… I got a little fired up. There is a very strong tie between content marketing and branding. When we talk about the story that we want to tell as marketers – it very naturally leads us to what the organization “stands for”. We need and want to be interesting, engaging – and to tell a compelling story. And, one of the challenges I...
Template Trouble
posted by Robert Rose
A cookie cutter approach – especially when it comes to Content Marketing and Strategy – may be scalable – but it makes you less human. It’s that simple. I thought I’d share an experience I had last week that illustrates this particularly well. I’ve been a customer of Network...
Your Good Ideas Came...
posted by Robert Rose
I’ve recently been privileged to teach content marketing workshops at a few large, Fortune 500, enterprise organizations. As it turns out – because content marketing is a new process that many organizations are trying to implement, I often start with a piece on building a business case for...
You're Not Goin...
posted by Robert Rose
Friday this week marks the annual South by Southwest (SXSW festival in Austin) – and once again I’m not going. I started a tradition two years ago by providing all of us that either can’t, won’t or for whatever reason just are unable to make it – a virtual experience so that...
Leap Into Something ...
posted by Robert Rose
In the picture, you see the small, peaceful blue ball we call home. The picture was taken from just about the same distance that we are from the Sun. We float on it through a common illusion we call time. Right now, according to measurements we all agree on, our Milky Way galaxy is moving...
Skating On Canals
posted by Robert Rose
I’m just back from a whirlwind trip to Amsterdam where I was honored to be invited to speak at Hippo’s Client Day as one of the key speakers. My talk was on how context is such an important part of the content marketing process. But two things happened during my trip (well I also...