As we wrap up the month of May – I’d have to say it was a pretty damn good month no?   I mean 23,000 people are still thinking about whether to delete their Facebook accounts.  This is probably 1/10 of how many will join on May 31st.  But, the whole privacy thing has marketers...

I’ve always had a theory about New Year’s Eve celebrations.  I called it the New Years Anticipation Law.  It goes like this: the bigger your plans, the more money you were going to spend – basically the more you anticipated the event, the more disappointed you would ultimately be at...

How do you measure your marketing team’s success?    Oh boy, here we go again – more about measurement and analytics?   But hold on just a moment. This isn’t about what analytics should be in our dashboard – or how to wring some more efficiency out of our analytics tools. When we...

Do a search on Google for the words post-mortem and you’ll most likely get what I got – a first page filled with headlines like “review of small and large post-mortem analysis” and “project post mortem” – all of them discussions of how to conduct analysis of projects after...

I’ve been invited to speak at the upcoming Gilbane Conference on Content Management that starts next week.  The conference starts on Wednesday and goes through Thursday evening.    There are a number of tracks in the conference including Content Publishing, Content Technology,...