The Power Of Social ...

What were you doing on August 29th, 2005? I can certainly tell you what you weren’t doing. You weren’t answering the question “what’s happening?” on Twitter. And, unless you were in college, or part of a college network you  weren’t updating your status on Facebook. And you...

Summoning Our Market...

I’m guest hosting a Webinar with Demandbase later this morning – and the topic is Best Practices That Must Die.   It’s a topic that I’m familiar with, as I posted earlier this year how I thought Best Practices Produce Mediocre Results.  In fact, they tell me that my post inspired...

Jet Blue Passes The ...

In the Star Trek universe – there’s a training exercise designed to test how a Starfleet Cadet will react to a no-win scenario.   The test involves a simulation where a civilian vessel called the Kobayashi Maru has been crippled.   Life support is low – and all aboard will surely die...

Why We Need To Be Un...

Princess Leia grips the center console tightly as the Millenium Falcon banks hard and enters the Asteroid Field. “You’re not actually going into an Asteroid Field!” she barks.    Han doesn’t even look up as he switches the ship into manual guidance – “They’d be crazy to...

On Target – Th...

If you haven’t noticed, there’s been quite a bit of news about same-sex marriage over the last week.   Last Week, Target (and a few others) came under fire and call for a boycott after they donated $150,000 to the group MN Forward – which is running advertising for a Republican...