The Adaptive Markete...

In celebration of the Harvest Moon – I’m selecting a few one-line review “fruit” for you to pick.   I’ve had a great Spring and Summer – and it’s been a bumper crop for nurturing great content, great relationships and great resources – so I...

Maybe We Should Only...

Okay.. Happy Wednesday… Here’s a question for ya…  Have you ever noticed that when you’re on a bus, or waiting for the plane to take off – or in a restaurant and there’s someone on a cell phone – that you just can’t help but eavesdrop?   Even when it’s an...

Remember, Sometimes ...

I was recently talking with the CEO of a mid-sized company, and when I asked him about his marketing organization he said this: “marketing is like my sailboat – it’s this mystery box I throw money into – and occasionally I get the chance to have a really nice day using it”. Yes,...

What A Tweek –...

Well whaddya know – it’s been a Twitterful week so far. On Tuesday, Twitter announced some relatively major upgrades to its user interface, while almost simultaneously it became known that Twitter-centric celebrity John Mayer shut down his 3.7 million followers to go to…um.. Tumblr? ...

New Research: Market...

Today, I’m really pleased and proud to offer up Big Blue Moose’s first research effort. It’s a Research Brief called Marketing From The Cloud – How Digital Marketers Are Using Software As A Service. The research brief looked at how digital marketers were adopting SaaS...