The Adaptive Marketer's Harvest Moon

Posted by Robert Rose on Sep 24, 2010

In celebration of the Harvest Moon – I’m selecting a few one-line review “fruit” for you to pick.   I’ve had a great Spring and Summer – and it’s been a bumper crop for nurturing great content, great relationships and great resources – so I thought I’d share a little of my bounty with you.

So without further ado – here are some wonderful picks for you to harvest….

#FF Follow Friday Cream of The Crop

If you’re not following these folks – then you should – because they will make everything – including your social networking richer:

• Lisa Diomede – for her endless stream of valuable links and content
• Imagistic – for keeping you smart on all things Web development related
• The wonderful Lisa Petrilli for her leadership, focus and ability to connect to the spiritual side of business
• The awesome Joe Pulizzi – who I’m finally getting to do an actual project with – awesome content marketing.
• Tom Moradpour – for understanding social community so well
• The ever-intelligent Ian Truscott - who keeps me informed and makes me want to drink martinis
• The lovely Elise Segar - who knows inside sales better than anyone I’ve ever met.
• Michele Linn - who knows how to make writing really sing – and really understands content marketing
• Cheryl Burgess - who’s just a networking goddess and understands this medium so well
• Tom Pick – for great B2B Marketing advice
• Scott Liewehr and of course The Gilbane Conference for being so generous and smart with WCMS issues

Then…. onto…

Some Harvest Moon – Business Books

Since the Kindle and iPad have come out – I’ve been devouring books – especially business books.  So, here are the list of Business Books that I’ve picked up and read since the beginning of the year – with a little review about each.  (FWIW – none of these are affiliate links – just there for convenience).

• Different Escaping the Competitive Herd by Youngme Moon  - Just started reading this book on how to competing and innovation.  Really, really good so far.
• Change By Design by Tim Brown – I so admire what the guys at IDEO do – and this is a great concept for a book, but I didn’t love this book as much as the reviewers did.  It ends up being alot of case studies which didn’t really inform me as much as I’d hoped.  The “how” seems tacked onto the end.
• Shift By Peter Arnell – Transforming your brand, your career and your business – and boy did this guy go through a transformation.  This was a fun read.  Much more emotional than “tactical” but just a great read.
• Open Leadership by Charlene Li – Great information on integrating the “social” behavior into the Enterprise, but reads a bit like a Forrester report – with alot of matrices and charts.  So, wonderful information, but not an entirely engaging read.
• Content Strategy For The Web – Kristina Halvorson – Wonderful information, and how-to’s for establishing a content strategy.  A great introduction for those that need to understand how to perform content strategy in their business.
• Trust Agents - Chris Brogan and Julien Smith – Good book.  Like most business books these days it turns what should have been a long white paper into a book.   So, it tends to repeat itself alot.  However, great info here for those new to Social Media on the new behaviors in content marketing .
• Linchpin – Seth Godin – Great book.  What a wonderful writer.  As usual Seth is on the mark here – and this is a must read for everyone who’s starting their own thing – or wants to break out of the cookie cutter mold in their job.
• The Little Big Things – Tom Peters.  This was a really good book.  A wonderfully entertaining and engaging book about how the “small stuff” matters.

Have a wonderful weekend – and do yourself a favor and harvest a little goodness.  Follow a few of these people and pick up one of these books.