Looking For Marketin...

Imagine for a moment that you’re a marketer in an industry where your customers can spend only one dollar for your product.  One dollar – and only one dollar.  If they spend their dollar with you, they can’t buy the competing product.  There are only two or three product options out...

Content Marketing Le...

Because it’s almost Halloween, and because I’m a sucker for holiday animated specials – I couldn’t resist this little story. It’s a cold night and Linus is alone in the pumpkin patch.  He eagerly awaits the arrival of the Great Pumpkin.  As the rest of the Peanuts...

So, Your CEO Wants t...

I’ve been chewing on a couple of recent articles recently about CEO’s and social media. The first is a study conducted by PR firm Weber Shandwick called “Socializing Your CEO”.  That study found that a shockingly low percentage of CEO’s maintain their own social media profile. ...

What 33 Chilean Miners Can Teach Us About Teamwork Oct14

What 33 Chilean Mine...

So, first and foremost rest assured that I’ve been holding this back in case something went completely awry with the rescue attempts.  But, now that all 33 miners are out and safe – well okay except for maybe that one guy who’s mistress showed up instead of his wife – I think it’s...

5 Marketing Myths Th...

Some myths die hard.   Did you know that it really doesn’t take 5 years for you to digest chewing gum?  And, science has proven pretty conclusively that we use much more than 10% of our brains.  And finally, whether its water, or your love life, or your career or whatever else might see...