Okay, I’m a huge fan of Dean Martin.  There’s a wonderful movie with Dean Martin (not his best performance but still awesome) called How To Save a Marriage And Ruin Your Life…. In the movie, free-wheeling bachelor, Dean Martin tries to save the marriage of his friend – who is having...

These days, when I speak at conferences, or visit with clients – there’s one question I get more than any other:  How can I measure my Social Media efforts? Or, similarly, “How do I know Social Media is worth the effort?”   I’m not alone.   Do a Google Search for “social media...

This post originally appeard on CMSWire last week.  I’m reposting here in case you didn’t see it there.    So, Okay, first of all let’s cut to the chase. We marketers can get ourselves in a big frothy tizzy over new terms. And, Web Engagement Management is no exception. On...