As marketers, don’t we dream of capturing the hearts of our consumers so that they become loyal?  As content marketers – our goal is to not only grab the attention of our audiences, but to engage, inform, entertain and ultimately influence them to maintain or change a behavior.   As...

There’s a scene in the movie Adaptation when Nicholas Cage – playing a screenwriter struggling with telling his story – is in Robert McKee’s renowned story structure class.  He asks McKee about stories where “nothing happens”.  He wonders if telling these stories are actually...

This post comes as a celebration of the one year anniversary of #LeadershipChat  – the gathering hosted by Lisa Petrilli and Steve Woodruff that happens on Twitter each week on Tuesdays – and one that I’ve been honored to be a part of for the entire year. So – back in 1997 –...

If you haven’t noticed – I’ve been a bit lax over the last couple of weeks about updating my blog.  But the reason is that I’ve decided to re-launch The Adaptive Marketer with a new title and a new focus.  Three things have really guided me here. The first is that after the launch of...