I was very honored yesterday to get to participate with some extraordinarily smart folks in what was labeled “The Great Marketing Conversation”.  It was a webcast hosted by PropelGrowth and sponsored by the DemandGeneration report. Joining me on this webcast were: Mike Volpe – CMO of...

So, over the weekend, I went back and re-read Seth Godin’s All Marketers Are Liars (it was subsequently retitled with the words “tell stories”).  Also, like I’m sure a good many of you, I watched the NFL playoff games.  But something struck me as I watched the Denver game, the...

So, I’m the guest speaker at a Webinar hosted by the folks over at Hippo today.  When they asked me to speak – they wanted me to put some thought into how “context” was going to play a role in changing the process of content marketing.  Okay –  Context Aware Content Marketing. ...