I first landed in Los Angeles in 1987 (I was 21 years old).  I had long hair, wore suit jackets with the sleeves pushed up, sometimes a bandana in my hair and little round John Lennon type shades.   I played in numerous bands – most of them really bad – and lived my life toting around...

A cookie cutter approach – especially when it comes to Content Marketing and Strategy – may be scalable – but it makes you less human.  It’s that simple. I thought I’d share an experience I had last week that illustrates this particularly well. I’ve been a customer of Network...

I’m just back from a whirlwind trip to Amsterdam where I was honored to be invited to speak at Hippo’s Client Day as one of the key speakers.  My talk was on how context is such an important part of the content marketing process.   But two things happened during my trip (well I also...

I was very honored yesterday to get to participate with some extraordinarily smart folks in what was labeled “The Great Marketing Conversation”.  It was a webcast hosted by PropelGrowth and sponsored by the DemandGeneration report. Joining me on this webcast were: Mike Volpe – CMO of...

So, over the weekend, I went back and re-read Seth Godin’s All Marketers Are Liars (it was subsequently retitled with the words “tell stories”).  Also, like I’m sure a good many of you, I watched the NFL playoff games.  But something struck me as I watched the Denver game, the...

So, I’m the guest speaker at a Webinar hosted by the folks over at Hippo today.  When they asked me to speak – they wanted me to put some thought into how “context” was going to play a role in changing the process of content marketing.  Okay –  Context Aware Content Marketing. ...