So, I’m the guest speaker at a Webinar hosted by the folks over at Hippo today.  When they asked me to speak – they wanted me to put some thought into how “context” was going to play a role in changing the process of content marketing.  Okay –  Context Aware Content Marketing. ...

There’s a scene in the movie Adaptation when Nicholas Cage – playing a screenwriter struggling with telling his story – is in Robert McKee’s renowned story structure class.  He asks McKee about stories where “nothing happens”.  He wonders if telling these stories are actually...

So, if you didn’t see it – this week, a major clothing brand actually did the exact opposite of a celebrity endorsement deal.    It would seem that clothing brand Abercrombie & Fitch wasn’t really digging the fact that Mike “The Situation” Sorrentino wears their clothing. ...

For whatever reason, I seem to have been spending a lot of time lately reading and commenting on creative marketing strategy.  From strategic positioning, to tag lines, to business plans.   I’m struck not by the uninspired creative (although a few clearly are) but rather how...

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”    That quote (along with one from my grandfather) sits on my desk.   Maya Angelou said it – and it’s one of my favorites of all time.  ...

These days, when I speak at conferences, or visit with clients – there’s one question I get more than any other:  How can I measure my Social Media efforts? Or, similarly, “How do I know Social Media is worth the effort?”   I’m not alone.   Do a Google Search for “social media...