Okay, I have to admit that I originally considered “Organic Search Is Dead” – or “Search Marketing Is Dead” – for titles of this post. But I just can’t. First, I don’t actually believe it IS dead – but is definitely going through a fundamental change. Although,...
Quora, Huh – What Is...
posted by Robert Rose
Well – it’s almost certainly more than “absolutely nothing” – but I think it’s not what we’ve seen before from any previous social network – and I think that alone, unfortunately, may ultimately seal its fate one way or another. So, if you haven’t noticed Quora has been...
Happy New Year… Acco...
posted by Robert Rose
So, just know right off the bat that I totally ripped off the theme of this post from Chris Brogan’s post of the same. I did it mostly because I like the vibe of it so much; but also (in all honesty) I’d been thinking about doing something similar. I actually had already written a 2011...
Don’t Track. Don’t T...
posted by Robert Rose
So, I got to thinking the other day – what if I was the poor schmuck who got put in charge of stirring the public outrage over privacy online? What if my job was to make people so angry over the tracking and privacy debate, that it stirred Congress to come up with some “do not track”...
“Just” – Is Just The...
posted by Robert Rose
So, I think it’s no secret that for Web projects, technical teams and marketing teams tend to have an inherent distrust for one another. And, as a guy who works in bridging the technical and marketing teams across these types of projects, I have a few rules that I like to set out between...
Looking For Marketin...
posted by Robert Rose
Imagine for a moment that you’re a marketer in an industry where your customers can spend only one dollar for your product. One dollar – and only one dollar. If they spend their dollar with you, they can’t buy the competing product. There are only two or three product options out...