Leadership Is Storyt...

This post comes as a celebration of the one year anniversary of #LeadershipChat  – the gathering hosted by Lisa Petrilli and Steve Woodruff that happens on Twitter each week on Tuesdays – and one that I’ve been honored to be a part of for the entire year. So – back in 1997 –...

Social Media Shouldn...

These days, when I speak at conferences, or visit with clients – there’s one question I get more than any other:  How can I measure my Social Media efforts? Or, similarly, “How do I know Social Media is worth the effort?”   I’m not alone.   Do a Google Search for “social media...

Did SalesForce Just ...

Last week SalesForce.com instantly validated the quite immature Social Media Metrics market when it announced its acquisition of Radian6 – the social media monitoring platform.   This was the largest of several recent acquisitions – namely Lithium’s acquisition of ScoutLabs and...

250,000 Reasons For ...

In case you haven’t noticed, using the Social Web for marketing’s nefarious purposes has exploded.   In fact, to say it’s grown in popularity is a little like saying Rebecca Black has a pretty popular YouTube video right now. But when you couple this with the almost obsessive behavior...

Social Media: You Mu...

So, in the Star Trek Universe (yes I’m going there again) the Ferengi Alliance is a race of ultra-capitalists that thrive on commerce.  One of the core canons they live by is the “Rules of Acquisition”, which is a set of 300 or so guidelines that help one become more successful...

So, You Say You Want...

Doesn’t it seem like everybody’s protesting these days?   Certainly Tunisia and Egypt seem to have started an anti-government wave in North Africa.  And now (as I write this) it’s spreading to the Middle East, impacting Libya, Bahrain, Iran and Yemen.   And even in this country...