With this post, I’m officially re-launching The Mythic Marketer a little.. well… different.  I hope you’ll consider subscribing. So, there is a book and a teacher that has inspired my thinking quite substantially over the last two years. If you haven’t read Youngme Moon’s book “Different” – I couldn’t advise you more strongly- you may want to stop experiencing this – and go experience that. It’s just a phenomenal book. For those of you that know me – you’ve heard me say something A LOT – which is: “differentiation means telling a different story – not the same one incrementally better”. I...

Watch this post – or read it based on your preferred experience. I certainly don’t need to tell you that video is growing…   We’re all well aware that video consumption on the internet is growing at an explosive rate.   And, I’m sure you can find all kinds of statistics that show how compelling video is from a simple consumption standpoint. So, it’s not a question of whether there’s an audience there…. There is….  Rather – it’s quite the opposite.  If we’re going to adopt video as a mechanism to move our marketing forward – then we must ask ourselves how can we stand out against the absolute mind...

I’m speaking in April at a conference co-hosted by the Poynter Institute and PRNewswire called, “Creating Credible Content.”   It’s a conference on Brand Journalism – and they asked me to write up a little abstract for the talk I’m going to give – and well… I got a little fired up. There is a very strong tie between content marketing and branding.  When we talk about the story that we want to tell as marketers – it very naturally leads us to what the organization “stands for”.  We need and want to be interesting, engaging – and to tell a compelling story. And, one of the challenges I...