I’ve always kind of hated the ideas of “bucket lists”. Trying to come up with a list of things to do “before you die” always seems kind of depressing. Much like the movie from which the phrase has grown so popular – bucket list tasks mostly seem to entail doing one of two...
Looking For Marketin...
posted by Robert Rose
Imagine for a moment that you’re a marketer in an industry where your customers can spend only one dollar for your product. One dollar – and only one dollar. If they spend their dollar with you, they can’t buy the competing product. There are only two or three product options out...
So, Your CEO Wants t...
posted by Robert Rose
I’ve been chewing on a couple of recent articles recently about CEO’s and social media. The first is a study conducted by PR firm Weber Shandwick called “Socializing Your CEO”. That study found that a shockingly low percentage of CEO’s maintain their own social media profile. ...
What 33 Chilean Mine...
posted by Robert Rose
So, first and foremost rest assured that I’ve been holding this back in case something went completely awry with the rescue attempts. But, now that all 33 miners are out and safe – well okay except for maybe that one guy who’s mistress showed up instead of his wife – I think it’s...
5 Marketing Myths Th...
posted by Robert Rose
Some myths die hard. Did you know that it really doesn’t take 5 years for you to digest chewing gum? And, science has proven pretty conclusively that we use much more than 10% of our brains. And finally, whether its water, or your love life, or your career or whatever else might see...
Mind The Gap…
posted by Robert Rose
Do you remember the theme song to the TV show “It’s A Different World?” I do (okay don’t look at me that way). Well it’s going through my head right now. “If we focus on our goals. If you dish it we can take it, just remember you’ve been told. It’s a different world...