Marketing is undergoing fundamental change.  In today’s world, we have to adapt to marketing in real-time. It’s no longer good enough to have simply have reach and frequency.  Today’s marketer must create compelling content, engage consumers with care, converse,...

There's a great Babe Ruth story that's been told a hundred different ways – but it goes something like this:  A group of sports writers are on a train headed for Spring training for the Yankees. To pass the time, they're playing cards.   Suddenly, Babe Ruth...

I work with companies and brands to help them adapt to marketing in real-time.  My goal is simple: help you succeed in bringing your unique product, service or experience to market.   To accomplish that I work with cross-disciplinary people and firms to bring the right marketing...

A quick how-to using Typepad – although others would work. I was listening to the latest TWIT Podcast (which is just really great btw) – and one of the things they were discussing was a growing fear that putting all our content onto services like Twitter, FriendFeed, Facebook...

Posted by Rob Rose on August 03, 2009 at 07:55 PM PDT You remember when you went to the movies and there were no ads?   Today, you sit down with your popcorn and you’re in for at least 3 to 5 minutes of advertising.  Have you ever thought how much you “trust” the...

  So, last week, there was a disturbance in the Twitter-Force.    Tech-Crunch was reporting that the service was cracking down on Spam accounts, and people were losing followers.    The blogosphere and Twittersphere lit up and it was a huge topic for the latter...