Posted by Rob Rose on July 08, 2009 at 03:07 AM PDT There’s a great scene in Much Ado About Nothing where Leonato is shocked and in a state of panic with worry that his daughter, Hero, has not been “chaste” as she has claimed.   He is so...

Posted by Rob Rose on July 05, 2009 at 09:42 PM PDT Hope you all had a happy 4th of July and that your second quarter finished well.   Didn’t it seem like an extraordinarily long quarter?   So, back in the middle of June, I gave a keynote talk at the Web...

Posted by Rob Rose on June 09, 2009 at 09:13 PM PDT So, I just finished reading Nicole Rawski’s extraordinary article on the Top 10 Signs that You Don’t Understand Web Analytics .   It’s absolute gold in terms of what it’s...

Posted by Rob Rose on May 27, 2009 at 03:15 AM PDT So, I don’t know what it is – but leading up to this Memorial Day holiday I happened to catch every downer, doubting Thomas out there. It started with the extraordinarily odd comments by Sony CEO Michael...

Posted by Rob Rose on May 06, 2009 at 07:00 AM PDT In yesterday’s part two of three – I outlined why I thought becoming a “content-driven” marketer was important – and the challenges of the technologies that are available to us to become this kind of...

Posted by Rob Rose on May 05, 2009 at 07:00 AM PDT In yesterday’s post, I outlined some of the ideas about becoming a “content driven” marketer.   But why is it important?  The function of digital marketing is in a crisis. The same technology that...