So, this week I was very pleased to participate as a speaker in a Webinar for Information Management and Syncsort. The topic was bringing Web Analytics Clickstream data into a Data Warehouse.   Oh, stop yawning already…. It was actually really interesting – and some really...

So, okay…. We all know Twitter, Google Buzz and myriad other social networks are becoming part of the marketer’s toolbox.  And, with that comes the URL Shorteners. They’re so popular, in fact, that they’re built into almost all of the client-side applications that both you and your...

Usually when we talk about Web traffic and measurement – it’s a pretty dry topic.   But Jason Calacanis – just threw down the gauntlet by calling for a boycott of comScore.  I certainly agree with Jason on many things – but this time he's wrong. Basically what...

Holy smokes folks – what the hell is happening to NBC?   This is the network my family grew up watching no matter what was on.   To this day, even though I can't stand it, I still have The Today Show on in the background over Good Morning America and whatever...

 So, yesterday, I kicked off this series by discussing some of the challenges we all face as digital marketers – and how we communicate to our CEO’s.  Today, I’ll cover the first idea – which is that we need to start looking at our marketing PROCESS, and not...

Welcome to the new decade.   Change is in the air.   Seth Godin talked about it a few days ago when he welcomed us to the decade of Frustration and Change.  And, it would seem the rest of the country agrees with him.  According to a USA Today/Gallup Poll...