Holy smokes folks – what the hell is happening to NBC?   This is the network my family grew up watching no matter what was on.   To this day, even though I can't stand it, I still have The Today Show on in the background over Good Morning America and whatever...

 Over the last three postings, we've covered what your CEO needs to know about your digital marketing. And, at this point, your CEO now knows that you're in control. And that you own a marketing process – that is not focused on selling your product – but focused on...

Yesterday we discussed how focusing on a process for your digital marketing will empower you to take control over your strategy.   But, once you've got a process, and you've discovered and convinced your CEO to invest in that process – you've got to have a way to...

 So, yesterday, I kicked off this series by discussing some of the challenges we all face as digital marketers – and how we communicate to our CEO’s.  Today, I’ll cover the first idea – which is that we need to start looking at our marketing PROCESS, and not...

"I think a train of change… Is comin' down the track.  Comin' right this way, it ain't turning back" – Freedom Train – Roger Taylor. So, it's the brand new year and the brand new decade.  What's coming?  What are you going to...

 If you didn't see Seth Godin's blog this week – there was really an extraordinary post.  He released the "What Matters Now" free e-book on his blog.  In it, he has rounded up more than seventy "big thinkers" and asked them to riff on a...