Are You Milking Your...

So, recently, a much younger colleague at a client told me that I should listen to this really cool band that he’d just discovered.   He said to me, “I just heard this band called the Dead Kennedys – they released a ‘greatest hits’ album and I just downloaded it from...

The Adaptive Markete...

Okay, I’ve had an iPad for just about three weeks – and it’s time for a quick review from a “marketing guy’s” perspective.   I say that – because this is distinct from a technology review that you might get on Engadget or Gizmodo (a bit more geeky) and a pure “end-user”...

What We Learned From...

Arguing for the value of the argument is a time honored tradition in professional sports. Here’s how it goes. At some point in a game, a call goes against one of the teams. The coach of the “wronged” team jumps up enraged (or whatever your favorite coach’s facsimile of enraged is)...

A Care Package For E...

Are you at South By Southwest this week?   No?   Yeah, neither am I.  I would have loved to go – but just am too busy with client-work (which is a good thing by the way).  How about you – are you stuck with clients?  Stuck at work?  Just didn’t want to go?   Well,...

What Does Your CEO N...

Yesterday we discussed how focusing on a process for your digital marketing will empower you to take control over your strategy.   But, once you've got a process, and you've discovered and convinced your CEO to invest in that process – you've got to have a way to...

The Future of TV Wil...

On Monday, January 4th 1954 the New York Times ran a story entitled "Television In Review: NBC Color."  It was a review of one of the very first color television live broadcasts – that of the Tournament of Roses Parade held on New Year's Day. One of the most fun and...