So, recently, a much younger colleague at a client told me that I should listen to this really cool band that he’d just discovered. He said to me, “I just heard this band called the Dead Kennedys – they released a ‘greatest hits’ album and I just downloaded it from...
The Adaptive Markete...
posted by Robert Rose
Okay, I’ve had an iPad for just about three weeks – and it’s time for a quick review from a “marketing guy’s” perspective. I say that – because this is distinct from a technology review that you might get on Engadget or Gizmodo (a bit more geeky) and a pure “end-user”...
What We Learned From...
posted by Robert Rose
Arguing for the value of the argument is a time honored tradition in professional sports. Here’s how it goes. At some point in a game, a call goes against one of the teams. The coach of the “wronged” team jumps up enraged (or whatever your favorite coach’s facsimile of enraged is)...
A Care Package For E...
posted by Robert Rose
Are you at South By Southwest this week? No? Yeah, neither am I. I would have loved to go – but just am too busy with client-work (which is a good thing by the way). How about you – are you stuck with clients? Stuck at work? Just didn’t want to go? Well,...
What Does Your CEO N...
posted by Robert Rose
Yesterday we discussed how focusing on a process for your digital marketing will empower you to take control over your strategy. But, once you've got a process, and you've discovered and convinced your CEO to invest in that process – you've got to have a way to...
The Future of TV Wil...
posted by Robert Rose
On Monday, January 4th 1954 the New York Times ran a story entitled "Television In Review: NBC Color." It was a review of one of the very first color television live broadcasts – that of the Tournament of Roses Parade held on New Year's Day. One of the most fun and...