Over the last three postings, we've covered what your CEO needs to know about your digital marketing. And, at this point, your CEO now knows that you're in control. And that you own a marketing process – that is not focused on selling your product – but focused on...

 So, yesterday, I kicked off this series by discussing some of the challenges we all face as digital marketers – and how we communicate to our CEO’s.  Today, I’ll cover the first idea – which is that we need to start looking at our marketing PROCESS, and not...

Welcome to the new decade.   Change is in the air.   Seth Godin talked about it a few days ago when he welcomed us to the decade of Frustration and Change.  And, it would seem the rest of the country agrees with him.  According to a USA Today/Gallup Poll...

"I think a train of change… Is comin' down the track.  Comin' right this way, it ain't turning back" – Freedom Train – Roger Taylor. So, it's the brand new year and the brand new decade.  What's coming?  What are you going to...

 So, over the last week, I've been catching up on some reading, and I ran across this article in BusinessWeek called "Beware Social Media Snake Oil".  The article is worth reading – but overall I think it resembles a familiar network's "fair and...