This post originally appeard on CMSWire last week.  I’m reposting here in case you didn’t see it there.    So, Okay, first of all let’s cut to the chase. We marketers can get ourselves in a big frothy tizzy over new terms. And, Web Engagement Management is no exception. On...

Do you like the TV Show Gossip Girl?   I’m going to take a wild guess that the answer is ‘no’.  If you did, you’d be watching it – and earlier this year Gossip Girl finished the 2009-2010 season in 125th place.  This makes it ostensibly near last place of all broadcast television...